Freedom Leaders Roundtable: Business Leadership & Growth Discussions
Join Matt Koop and fellow home service business owners twice a month for interactive leadership discussions focused on increasing sales, improving operational efficiency, identifying growth opportunities, and building a business that creates greater personal, financial and business freedom.
What Is the Freedom Leaders Roundtable?
Freedom Leaders Roundtable, formerly known as the Freedom Builders University (FBU) Call, is an interactive, twice-monthly business leadership discussion offered through The New Flat Rate (TNFR).
Led by Matt Koop, Executive Vice President and Founder of The New Flat Rate, the Roundtable brings together business owners and leaders from across the skilled trades to discuss the challenges, opportunities, and strategies involved in building successful home service businesses.
The purpose of the Freedom Leaders Roundtable is simple:
Help business owners achieve greater freedom through increased sales, improved operational efficiency, stronger leadership, and better business opportunities.
Running a successful trades business requires more than technical expertise. Owners must continually balance sales, staffing, customer experience, financial performance, operational efficiency, and long-term growth.
The Freedom Leaders Roundtable creates an opportunity for business leaders to explore these topics, exchange ideas, and learn from the experiences of other owners who understand the unique challenges of the trades.
Rather than focusing solely on revenue growth, the discussions emphasize building a business that provides greater financial stability, operational independence, and personal freedom.
What Does Freedom Mean for a Business Owner?
Every business owner defines freedom differently.
For some, freedom means increasing profitability and creating financial security.
For others, it means developing a leadership team that can operate the business without constant owner involvement.
Freedom may also mean spending more time with family, reducing daily stress, expanding into new markets, or creating a company that can grow without requiring the owner to work longer hours.
The Freedom Leaders Roundtable explores the business strategies and leadership decisions that can help owners move toward these goals.
Four Areas of Business Freedom
Financial Freedom
Build a stronger financial foundation through improved sales performance, healthier margins, and more effective business decisions.
Operational Freedom
Develop efficient processes, stronger systems, and greater accountability so the business can operate more consistently.
Leadership Freedom
Strengthen your leadership capabilities and develop employees who can take greater ownership of daily responsibilities.
Personal Freedom
Create opportunities to spend less time managing every detail of the business and more time focusing on family, personal interests, and long-term goals.
The ultimate objective is to build a business that supports the owner's life rather than requiring the owner's life to revolve around the business.
What Topics Are Discussed During the Roundtable?
Each Freedom Leaders Roundtable explores business topics relevant to owners and leaders in the home service industry.
Discussions may include:
Increasing Sales and Revenue
Explore opportunities to strengthen sales performance, improve average ticket values, increase conversion rates, and create more consistent revenue.
Topics may include:
- Improving technician sales performance.
- Identifying additional revenue opportunities.
- Increasing average tickets and closing rates.
- Strengthening customer retention.
- Improving marketing and lead conversion.
- Creating sustainable sales growth.
Improving Operational Efficiency
Discover ways to streamline business operations, reduce unnecessary expenses, and improve productivity.
Topics may include:
- Improving technician utilization.
- Strengthening scheduling and dispatching.
- Reducing operational inefficiencies.
- Developing repeatable business processes.
- Improving communication between departments.
- Managing resources more effectively.
Leadership and Team Development
Learn strategies for building stronger teams, developing leaders, and creating a culture of accountability.
Topics may include:
- Hiring and retaining employees.
- Developing managers and supervisors.
- Improving employee accountability.
- Delegating responsibilities effectively.
- Building a positive company culture.
- Developing leadership skills throughout the organization.
Business Growth and Strategic Opportunities
Explore opportunities to strengthen your company's competitive position and prepare for future growth.
Topics may include:
- Identifying new business opportunities.
- Evaluating expansion strategies.
- Improving business planning.
- Strengthening financial performance.
- Building scalable operating systems.
- Making better strategic decisions.
Creating Owner Independence
One of the most important goals of the Roundtable is helping owners reduce their dependence on day-to-day business operations.
Discussions may explore:
- Transitioning from working in the business to working on the business.
- Developing leadership teams.
- Establishing processes that reduce owner involvement.
- Improving decision-making and delegation.
- Creating greater flexibility and work-life balance.
- Building a business capable of operating more independently.
Topics vary by session based on current business challenges, opportunities, and the needs of participating leaders.
Who Leads the Freedom Leaders Roundtable?
The Freedom Leaders Roundtable is led by Matt Koop, Executive Vice President and Founder of The New Flat Rate.
Matt brings his experience in the home service industry, business development, and contractor education to discussions focused on helping owners strengthen their companies.
Through the Roundtable, Matt facilitates conversations that encourage participants to examine their businesses, consider new approaches, and identify opportunities for improvement.
The discussions are designed to encourage practical thinking, collaboration, and the exchange of ideas among business leaders.
Who Should Attend?
The Freedom Leaders Roundtable is designed for owners and leaders who want to build stronger, more profitable, and more sustainable businesses.
Business Owners
Explore strategies for improving profitability, reducing daily operational involvement, and creating greater personal and financial freedom.
General Managers
Gain insights into operational performance, leadership development, and business growth.
Operations Managers
Discover opportunities to improve efficiency, strengthen processes, and support company performance.
Sales Leaders
Explore strategies for increasing revenue, developing sales teams, and improving customer conversion.
Emerging Business Leaders
Develop a broader understanding of business operations, leadership responsibilities, and strategic decision-making.
The Roundtable is particularly valuable for leaders in HVAC, plumbing, electrical, and other home service trades.
Why Participate in the Freedom Leaders Roundtable?
Learn from Other Business Owners
Running a trades business can present challenges that are difficult to solve alone.
The Roundtable provides an opportunity to hear perspectives from other owners and leaders who face similar operational and growth challenges.
Gain New Business Insights
Explore ideas and approaches that may help improve sales, profitability, leadership, and operational performance.
Identify Opportunities for Improvement
Use the discussions to evaluate existing business practices and identify areas where changes could produce meaningful improvements.
Strengthen Leadership Skills
Develop a broader understanding of the decisions, systems, and leadership practices required to operate a successful business.
Focus on Long-Term Freedom
Move beyond daily operational challenges and spend time considering how to build a business that supports your personal and financial goals.
The Roundtable is about more than growing revenue. It's about building a business that creates opportunities, independence, and lasting freedom.
Meeting Schedule and Format
The Freedom Leaders Roundtable meets twice per month.
Each session is led by Matt Koop and focuses on business topics relevant to owners and leaders in the trades.
What to Expect
- Two leadership discussions each month.
- Business topics focused on sales, efficiency, operations, and growth.
- Insights and perspectives from Matt Koop.
- Opportunities to learn from fellow business owners and leaders.
- Practical ideas that participants can evaluate and apply within their companies.
Specific meeting dates, access instructions, and participation details are provided through The New Flat Rate.
How Does the Freedom Leaders Roundtable Support the Million Dollar Academy?
The Million Dollar Academy focuses on developing the people, processes, and skills necessary to create high-performing home service businesses.
While courses such as TNFR Foundations, Sales Mastery Bootcamp, and Influence & Communication Mastery focus on developing customer-facing professionals, the Freedom Leaders Roundtable addresses the broader leadership and business challenges facing owners and managers.
Together, these programs support two important areas of business development:
Developing High-Performing Teams
Provide technicians, CSRs, dispatchers, and other employees with training designed to improve customer experiences and business performance.
Developing Stronger Business Leaders
Help owners and managers explore the strategies, systems, and leadership practices needed to build profitable, sustainable businesses.
The combination of employee development and leadership growth helps create a more complete approach to business improvement.
Frequently Asked Questions
Is the Freedom Leaders Roundtable the same as the FBU Call?
Yes. The Freedom Leaders Roundtable is the new name for the program previously known as the Freedom Builders University (FBU) Call.
How often does the Freedom Leaders Roundtable meet?
The Roundtable meets twice per month.
Who leads the discussions?
Sessions are led by Matt Koop, Executive Vice President and Founder of The New Flat Rate.
What topics are covered?
Discussions focus on business leadership, sales growth, operational efficiency, profitability, team development, and opportunities to create greater owner freedom.
Is this a technician sales training class?
No. The Freedom Leaders Roundtable focuses primarily on business ownership, leadership, and operational strategy.
Technicians seeking sales and customer communication training should explore the Million Dollar Academy's professional development courses.
Can managers and other business leaders participate?
The Roundtable is designed for business owners and leaders. Specific participation eligibility is determined by the applicable TNFR membership or program access terms.
Do I need to prepare anything before attending?
Participants are encouraged to consider their current business challenges, growth opportunities, and questions before each session.
How do I access the Roundtable?
Eligible participants receive meeting information and access instructions through The New Flat Rate.
If you need assistance accessing a session, contact the TNFR Member Experience Team.
Build a Business That Creates Freedom
Business ownership should create opportunity, not limit it.
The Freedom Leaders Roundtable helps owners and leaders explore practical ways to improve sales, strengthen operations, develop their teams, and create businesses that are less dependent on their constant involvement.
Through twice-monthly discussions led by Matt Koop, participants gain opportunities to learn, collaborate, and discover new approaches to building successful home service companies.
Whether your goal is to increase profitability, improve operational efficiency, develop stronger leaders, or reclaim more of your personal time, the Freedom Leaders Roundtable is designed to support your journey.
Increase Sales. Improve Efficiency. Build Freedom.
Join the next Freedom Leaders Roundtable and take another step toward building a business that works for you.