Freedom Builders University MasterMind 2027: Build a Business That Creates Freedom

What Is Freedom Builders University MasterMind?

Freedom Builders University (FBU) MasterMind is an exclusive, in-person business leadership and growth experience presented by The New Flat Rate (TNFR).

Designed specifically for owners and key leaders of HVAC, plumbing, electrical, and other home service businesses, MasterMind brings together growth-focused contractors for strategic planning, collaborative problem-solving, leadership development, and meaningful professional relationships.

Unlike traditional conferences where attendees spend most of their time listening to presentations, MasterMind is built around participation.

Attendees are encouraged to bring real business challenges, exchange experiences, explore new ideas, and work alongside fellow business owners to develop practical solutions.

The goal is simple: Help contractors build more profitable, efficient, and sustainable businesses that create greater financial, operational, and personal freedom.

The 2027 Freedom Builders University MasterMind takes place January 25–29, 2027, in New Orleans, Louisiana.

What Makes Freedom Builders MasterMind Different?

More Than a Conference. A Working Business Experience.

Most industry conferences provide valuable information, but turning that information into meaningful business improvements can be challenging.

Freedom Builders MasterMind takes a different approach.

Instead of focusing exclusively on presentations and speakers, the event emphasizes interactive discussions, real-world challenges, and collaborative problem-solving.

Participants have opportunities to examine their businesses, gain perspectives from other contractors, and identify strategies they can implement after returning home.

What Can You Expect?

Interactive MasterMind Sessions

Participate in facilitated discussions focused on the challenges and opportunities facing home service businesses.

Business Hot Seat Sessions

Bring a real business challenge to the group and explore potential solutions through collaborative discussion and peer feedback.

Expert-Led Workshops

Learn from experienced industry professionals covering leadership, profitability, operations, marketing, staffing, and business growth.

Peer-to-Peer Collaboration

Exchange ideas with fellow contractors who understand the unique challenges of owning and operating a home service company.

Strategic Business Planning

Evaluate your current operations, identify improvement opportunities, and develop actionable priorities for your company.

Meaningful Networking

Build relationships with business owners and industry leaders who share similar goals and experiences.

The objective is to leave with more than inspiration. It's to leave with practical ideas, clearer priorities, and a plan for moving your business forward.

The Freedom Builders Philosophy: Money + Time + Impact

Freedom Builders University is built around the belief that successful business ownership should create freedom rather than consume it.

The MasterMind experience focuses on three essential areas of business freedom.

1. Money: Build a More Profitable Business

Financial freedom begins with creating a company that consistently generates healthy revenue and sustainable profits.

MasterMind discussions explore strategies for:

Increasing sales and average ticket values.
Improving gross and net profit margins.
Controlling operating expenses.
Strengthening pricing strategies.
Identifying profitable growth opportunities.
Improving financial decision-making.
Creating more predictable business performance.

The goal is to build a business that generates meaningful profit, not simply more revenue.

2. Time: Build a Business That Doesn't Depend on You

Many contractors start their businesses seeking independence but eventually find themselves responsible for nearly every decision.

MasterMind helps owners explore ways to reduce their involvement in daily operations without sacrificing performance.

Topics may include:

Developing stronger managers and leaders.
Improving delegation and accountability.
Creating repeatable operational processes.
Building systems that support consistent performance.
Reducing owner dependence.
Improving employee productivity.
Creating more personal time and flexibility.

The goal is to move from constantly working in your business to intentionally working on your business.

3. Impact: Build Something That Lasts

A successful business can create opportunities beyond financial rewards.

MasterMind encourages owners to consider the lasting impact of their leadership, including the opportunities they create for employees, families, customers, and communities.

Discussions may explore:

Developing future leaders.
Creating a positive company culture.
Building long-term business stability.
Strengthening employee engagement.
Preparing for succession or future growth.
Creating opportunities for employees and their families.
Building a company with a lasting purpose.

The goal is to create a business that provides meaningful value to the people it serves and supports.

Business Hot Seat Sessions: Solve Real Challenges

Bring Your Biggest Challenge to the Table

One of the defining features of Freedom Builders MasterMind is the opportunity to participate in business hot seat discussions.

Hot seats are collaborative problem-solving sessions where a business owner presents a specific challenge or opportunity to fellow participants.

The group explores the situation, asks questions, shares experiences, and discusses potential solutions.

Examples of Hot Seat Topics

Struggling to hire or retain qualified employees.
Growing revenue without improving profitability.
Managing excessive operating expenses.
Developing managers who can lead independently.
Improving technician productivity.
Increasing closing rates and average tickets.
Creating more effective marketing strategies.
Reducing the owner's daily workload.
Preparing the business for expansion.
Identifying the next stage of business growth.

These discussions provide participants with perspectives from other owners who may have experienced similar challenges.

Why Are Hot Seats Valuable?

Business owners often become so involved in daily operations that identifying new solutions becomes difficult.

Hot seat discussions provide an opportunity to step outside that environment and evaluate challenges from different perspectives.

Participants can benefit from the collective knowledge, experiences, and practical insights of fellow contractors.

Sometimes the most valuable business insight comes from another owner who has already faced the challenge you're working to solve.

Learn from Industry Leaders and Business Experts

Freedom Builders MasterMind brings together experienced professionals who understand the opportunities and challenges of the home service industry.

The event includes leadership from The New Flat Rate, including:

Matt Koop

Executive Vice President of The New Flat Rate and Founder of Freedom Builders University.

Matt helps facilitate the MasterMind experience, focusing on business leadership, strategic thinking, and creating greater freedom through successful business ownership.

Danielle Putnam

Chief Executive Officer of The New Flat Rate.

Danielle brings leadership and business development perspectives to the event.

Additional speakers and industry experts contribute insights related to people management, marketing, operations, leadership, and business growth.

The final speaker lineup and session topics are communicated through official event announcements.

Who Should Attend Freedom Builders MasterMind?

MasterMind is designed for established business owners and key leaders who are ready to evaluate their companies, address meaningful challenges, and pursue their next stage of growth.

Business Owners

Explore opportunities to increase profitability, strengthen leadership, reduce operational dependence, and create greater personal freedom.

General Managers

Develop strategic thinking, improve operational oversight, and identify opportunities to strengthen business performance.

Operations Leaders

Learn approaches for improving efficiency, developing systems, and increasing team productivity.

Growth-Focused Contractors

Connect with other owners who are actively working to expand their businesses, improve performance, and build sustainable operations.

Business Partners and Leadership Teams

Gain new perspectives and develop shared priorities for strengthening company performance.

MasterMind is especially relevant to businesses operating in HVAC, plumbing, electrical, and related home service industries.

Participation is intentionally limited to support meaningful discussion, collaboration, and individual engagement.

MasterMind 2027 Event Schedule

January 25–29, 2027 | New Orleans, Louisiana

The 2027 event is hosted at:

Hyatt Centric French Quarter
800 Iberville Street
New Orleans, LA 70112

Monday, January 25: Welcome Reception

5:00 PM – 8:00 PM

Kick off MasterMind by meeting fellow business owners, leaders, and event participants.

The welcome reception provides an opportunity to establish connections before the working sessions begin.

Tuesday, January 26: MasterMind Sessions & Team Activity

9:00 AM – 3:00 PM: MasterMind Sessions, including lunch

Participate in facilitated discussions, workshops, and collaborative business development activities.

4:00 PM – 6:00 PM: Team Activity

Connect with fellow attendees through a shared group experience.

Wednesday, January 27: MasterMind Sessions & Evening Banquet

9:00 AM – 4:30 PM: MasterMind Sessions, including lunch

Continue exploring business challenges, leadership strategies, and growth opportunities.

6:00 PM – 9:00 PM: Evening Banquet

Enjoy an evening of networking, conversation, and relationship-building with fellow participants.

Thursday, January 28: Final Sessions & Action Planning

9:00 AM – 4:00 PM: MasterMind Sessions, including lunch

Focus on translating discussions and insights into practical strategies and priorities for your business.

Friday, January 29: Departure

Friday is designated for travel home.

Note: The agenda is subject to change. Participants should refer to official event communications for final session details.

What Is Included with MasterMind Registration?

Full MasterMind Registration

Registration includes:

Access for one attendee to all Tuesday–Thursday MasterMind sessions.
Monday evening welcome reception.
Lunch on Tuesday, Wednesday, and Thursday.
Tuesday team activity.
Wednesday evening banquet.
Participation in collaborative discussions and workshops.
One guest pass for designated social experiences.

Guest Pass

The included guest pass provides access to:

Monday evening welcome reception.
Tuesday team activity.
Wednesday evening banquet.

Guest passes do not include access to the MasterMind business sessions.

What Is Not Included?

The following expenses are not included in registration:

Hotel accommodations.
Airfare or other transportation.
Personal travel expenses.
Meals and activities not specifically included in registration.

A discounted hotel room block may be available for attendees.

How Much Does Freedom Builders MasterMind Cost?

The published registration price for MasterMind 2027 is $5,000 per company.

This includes one full MasterMind attendee and one guest pass for designated social events.

Additional team members requiring full MasterMind access may register for an additional fee of $5,000 per person.

Registration is subject to availability and qualification requirements.

Please review the official event registration page for current pricing and terms before purchasing.

How Do I Register for Freedom Builders MasterMind?

MasterMind uses a qualification process to help ensure participants are a good fit for the collaborative event format.

Step 1: Review the Event

Visit the official MasterMind event page to learn about the program, schedule, and registration options.

Step 2: Schedule a Qualification Call

Interested participants are encouraged to schedule a brief qualification conversation with The New Flat Rate.

This helps determine whether the event aligns with their business goals and current stage of development.

Step 3: Complete Registration

Qualified participants can complete registration according to the instructions provided by the event team.

Step 4: Prepare for MasterMind

Before attending, consider the most important challenges, opportunities, and decisions facing your business.

Participants are encouraged to arrive prepared to contribute, collaborate, and engage in meaningful discussions.

Frequently Asked Questions

Is Freedom Builders MasterMind the same as Freedom Builders University?

Freedom Builders University (FBU) is The New Flat Rate's business leadership and development initiative.

MasterMind is an exclusive, in-person event offered through FBU that focuses on collaborative problem-solving, strategic planning, and business growth.

When and where is MasterMind 2027?

MasterMind 2027 takes place January 25–29, 2027, at the Hyatt Centric French Quarter in New Orleans, Louisiana.

Is MasterMind a traditional business conference?

No. MasterMind emphasizes interactive discussions, business hot seats, workshops, and collaboration rather than primarily passive presentations.

Do I need to be a current TNFR or FBU member?

No. MasterMind is open to existing TNFR and FBU members as well as prospective members who meet the event's participation criteria.

Can I bring my spouse or business partner?

Yes. Full registration includes one guest pass for designated social experiences.

A spouse, business partner, or additional team member who wishes to participate in the business sessions will need their own full registration.

Are hotel accommodations included?

No. Hotel accommodations and travel expenses are not included. A discounted room block may be available.

What is a business hot seat?

A hot seat is a collaborative discussion in which a participant presents a specific business challenge and receives questions, perspectives, and potential solutions from fellow participants.

What types of businesses attend?

MasterMind is designed primarily for HVAC, plumbing, electrical, and other home service business owners and leaders.

What should I bring to MasterMind?

Participants are encouraged to bring an open mind, a willingness to collaborate, and a clear understanding of the challenges or opportunities they want to address.

Are refunds available?

The Eventbrite listing states that registrations are nonrefundable. Review the applicable registration terms before purchasing.

How do I learn more or register?

Visit the official Freedom Builders University MasterMind event page or contact The New Flat Rate for information about qualification and registration.

Stop Running Your Business. Start Building It.

Owning a business should create opportunities for financial success, personal fulfillment, and long-term freedom.

Freedom Builders University MasterMind provides an opportunity to step away from daily operations, connect with other growth-focused contractors, and dedicate meaningful time to improving your business.

Through collaborative problem-solving, expert-led discussions, and strategic planning, participants can develop the clarity and direction needed to move their businesses forward.

Whether your goal is to increase profitability, build a stronger leadership team, improve operational efficiency, or reclaim more of your personal time, MasterMind is designed to help you identify your next steps.

More Money. More Time. Greater Impact.

Join The New Flat Rate for Freedom Builders University MasterMind 2027, January 25–29 in New Orleans, Louisiana.

Build a Business That Creates Freedom.