Freedom Builders Experience: Leadership, Business Growth & Operational Excellence
Discover how The New Flat Rate's Freedom Builders Experience brings together home service business owners and leaders for interactive learning, real-world business insights, and actionable strategies to increase profitability, improve operations, strengthen leadership, and create greater personal and financial freedom.
What Is the Freedom Builders Experience?
Freedom Builders Experience, formerly known as the Leadership Growth Summit, is an interactive business leadership and professional development event presented by The New Flat Rate (TNFR) through Freedom Builders University (FBU).
Designed for owners, executives, managers, and growth-minded leaders in the home service industry, the Freedom Builders Experience brings together industry experts and fellow contractors to explore practical strategies for improving profitability, strengthening company culture, increasing operational efficiency, and building long-term business value.
Unlike traditional conferences that focus primarily on presentations, the Freedom Builders Experience emphasizes real-world learning, meaningful discussions, and actionable business strategies.
Depending on the event, participants may experience expert-led workshops, collaborative discussions, peer networking, and opportunities to examine the processes and operations of successful home service companies.
The goal is simple: Help business owners and leaders build stronger, more profitable, and more sustainable companies that create greater financial, operational, and personal freedom.
What Makes the Freedom Builders Experience Different?
Real Business Strategies. Practical Solutions. Lasting Results.
Running a successful home service company requires more than generating revenue.
Business owners must manage profitability, develop employees, improve operational processes, maintain customer satisfaction, and prepare their companies for future growth.
The Freedom Builders Experience is designed to help leaders address these challenges through practical education and shared industry experience.
Rather than focusing exclusively on theory, the event encourages participants to identify improvements they can implement within their own businesses.
What Can You Expect?
Expert-Led Business Education
Learn from experienced business leaders and industry professionals who understand the challenges of operating and growing home service companies.
Practical Business Strategies
Explore approaches to improving sales, profitability, employee performance, customer experience, and operational efficiency.
Real-World Business Insights
Gain perspective on the systems, processes, and leadership practices used by successful contractors.
Collaborative Learning
Connect with other business owners and leaders to exchange ideas, discuss challenges, and explore potential solutions.
Leadership Development
Strengthen your ability to develop teams, improve accountability, and create a company culture that supports long-term growth.
Actionable Takeaways
Identify practical opportunities and next steps that can help improve your business after the event.
The objective is to leave with more than ideas. It's to leave with a clearer understanding of what your business needs to grow and how to begin making those improvements.
The Freedom Builders Philosophy: Money + Time + Impact
Freedom Builders University is built around a foundational principle:
Freedom = Money + Time + Impact
The Freedom Builders Experience applies this philosophy to the challenges and opportunities facing home service business owners.
1. Money: Build a More Profitable Business
Revenue growth is important, but sustainable business success requires strong financial performance.
The Freedom Builders Experience explores strategies that can help owners improve their company's financial health and create greater financial independence.
Topics may include:
- Increasing sales and closing rates.
- Improving average ticket values.
- Strengthening gross and net profit margins.
- Managing operating expenses.
- Improving pricing and financial decision-making.
- Identifying profitable growth opportunities.
- Understanding financial and operational benchmarks.
- Increasing the long-term value of the business.
The goal is to help owners build companies that generate meaningful profits, not simply higher revenue.
2. Time: Create Greater Operational Freedom
Many business owners start their companies seeking independence but eventually find themselves responsible for nearly every decision.
The Freedom Builders Experience helps leaders explore ways to create more efficient operations and reduce the company's dependence on constant owner involvement.
Topics may include:
- Improving operational efficiency.
- Developing repeatable business processes.
- Strengthening employee accountability.
- Improving technician productivity.
- Building effective management teams.
- Delegating responsibilities.
- Reducing unnecessary operational demands.
- Creating systems that support sustainable growth.
The goal is to help owners spend less time managing every detail and more time leading their businesses strategically.
3. Impact: Build a Business That Creates Lasting Value
A successful company should create opportunities beyond financial rewards.
The Freedom Builders Experience encourages owners to consider how their businesses can positively influence employees, customers, families, and communities.
Topics may include:
- Developing future leaders.
- Strengthening company culture.
- Improving employee retention.
- Creating career development opportunities.
- Building long-term business stability.
- Preparing for succession or future ownership transitions.
- Increasing enterprise value.
- Creating a meaningful business legacy.
The goal is to build a company that creates lasting value for its owners and the people it serves.
What Business Topics Are Covered?
Each Freedom Builders Experience focuses on business challenges and growth opportunities relevant to the home service industry.
Specific sessions and speakers may vary by event.
Increasing Sales and Average Tickets
Explore strategies for improving technician performance, strengthening sales processes, and generating more revenue from existing opportunities.
Participants may learn about:
- Improving closing rates.
- Increasing average ticket values.
- Strengthening customer communication.
- Presenting service options effectively.
- Improving lead conversion.
- Identifying additional revenue opportunities.
Improving Profitability and Financial Performance
Learn how successful companies evaluate their financial performance and make decisions that support sustainable profitability.
Topics may include:
- Managing operating expenses.
- Understanding profit margins.
- Monitoring financial benchmarks.
- Improving revenue per employee.
- Identifying financial inefficiencies.
- Building stronger financial processes.
Strengthening Leadership and Company Culture
Discover how effective leadership influences employee performance, customer satisfaction, and business growth.
Topics may include:
- Developing managers and supervisors.
- Improving employee accountability.
- Strengthening internal communication.
- Building a positive company culture.
- Increasing employee engagement.
- Improving retention and team performance.
Creating Operational Excellence
Explore the systems and processes needed to improve daily operations and support business growth.
Topics may include:
- Improving scheduling and dispatching.
- Increasing technician utilization.
- Standardizing operating procedures.
- Reducing operational inefficiencies.
- Strengthening customer service.
- Improving productivity across departments.
Building Long-Term Business Value
Understand how strategic decisions can influence the long-term strength and value of a home service company.
Topics may include:
- Improving enterprise value.
- Building scalable business systems.
- Reducing owner dependence.
- Preparing for expansion.
- Evaluating future exit opportunities.
- Protecting financial stability and long-term business value.
Learning from Successful Home Service Companies
See What Works in the Real World
Some Freedom Builders Experience events provide opportunities to learn directly from established home service businesses.
Depending on the event location and agenda, participants may gain an inside look at the operations, processes, and leadership practices of a successful contracting company.
These experiences help connect business concepts with real-world implementation.
What Can Participants Learn?
Operational Processes
Explore how established companies organize their daily operations and create consistent service experiences.
Leadership Structure
Understand how responsibilities are distributed among owners, managers, and employees.
Customer Experience
Learn how customer service, scheduling, technician communication, and field operations work together.
Employee Development
Discover approaches to training, accountability, and performance management.
Business Performance
Gain perspective on the systems and measurements used to support profitability and sustainable growth.
Seeing successful business practices in action can help owners identify improvements they may be able to implement within their own companies.
Who Leads the Freedom Builders Experience?
The Freedom Builders Experience is presented by The New Flat Rate through Freedom Builders University.
Matt Koop, Founder of Freedom Builders University and Executive Vice President of The New Flat Rate, provides leadership and business development expertise to the program.
Events may also feature guest speakers, business mentors, and industry professionals who contribute expertise in areas such as:
- Sales and revenue growth.
- Business operations.
- Leadership development.
- Company culture.
- Financial performance.
- Business valuation.
- Long-term strategic planning.
Speaker participation and topics vary by event.
Who Should Attend the Freedom Builders Experience?
The Freedom Builders Experience is designed for home service business owners and leaders who want to strengthen their companies and develop practical strategies for sustainable growth.
Business Owners
Explore opportunities to increase profitability, improve operations, and reduce dependence on daily business activities.
General Managers
Develop stronger leadership capabilities and identify strategies for improving company performance.
Operations Managers
Learn approaches for increasing efficiency, strengthening processes, and improving employee productivity.
Service Managers
Explore strategies for developing technicians, improving field performance, and supporting customer satisfaction.
Sales Leaders
Discover opportunities to improve sales processes, increase conversion rates, and strengthen team performance.
Growth-Focused Leadership Teams
Develop a broader understanding of the systems, financial measurements, and leadership practices required to scale successfully.
The program is particularly relevant to HVAC, plumbing, electrical, and other home service businesses.
Why Attend a Freedom Builders Experience?
Gain a Fresh Perspective on Your Business
Stepping away from daily operations provides an opportunity to evaluate your company's challenges, opportunities, and long-term goals.
Learn from Experienced Industry Leaders
Gain insights from professionals who understand the operational and financial realities of the trades.
Discover Practical Growth Strategies
Explore approaches to improving profitability, employee performance, customer satisfaction, and business efficiency.
Connect with Other Contractors
Build relationships with business owners and leaders who face similar challenges and share common growth goals.
Strengthen Your Leadership Skills
Develop the knowledge and perspective needed to make better decisions, support your team, and guide your company's future.
Create a Path Toward Greater Freedom
Identify opportunities to build a business that supports your financial goals, personal lifestyle, and long-term legacy.
The Freedom Builders Experience is designed to help leaders move beyond simply operating their companies and begin building businesses that create lasting freedom.
Event Format and What to Expect
Freedom Builders Experience events may be offered in person or virtually, depending on the scheduled program.
Past Leadership Growth Summits have included both virtual leadership sessions and multi-day, in-person learning experiences.
Event Activities May Include
- Expert-led business presentations.
- Interactive leadership workshops.
- Financial and operational performance discussions.
- Peer-to-peer collaboration.
- Business process and operational insights.
- Live questions and answers with industry experts.
- Networking with fellow contractors.
- Practical action planning.
Event Duration
Event length varies by location and format.
Some experiences may be conducted as shorter virtual sessions, while others may involve one or more days of in-person training and collaboration.
Specific schedules, locations, speakers, registration fees, and included activities are provided for each event.
How Does the Freedom Builders Experience Compare to MasterMind?
Freedom Builders University offers multiple opportunities for owners and leaders to develop their businesses.
While the programs share the goal of creating greater freedom, they serve different purposes.
| Freedom Builders Experience | FBU MasterMind |
|---|---|
| Leadership education and business growth | Intensive strategic business development |
| Expert-led sessions and workshops | Collaborative hot seats and problem-solving |
| Broader business learning opportunities | Deeper exploration of individual challenges |
| Practical strategies and operational insights | Personalized action planning and peer accountability |
| Event formats and durations vary | Multi-day, immersive experience |
Freedom Builders Experience helps leaders discover new opportunities and strengthen their business knowledge. MasterMind provides an opportunity to work more deeply on specific business challenges and strategic priorities.
Both programs support the Freedom Builders philosophy of Money, Time, and Impact.
How Do I Register for a Freedom Builders Experience?
Step 1: Explore Upcoming Events
Visit the Freedom Builders University events page to review available Freedom Builders Experience sessions.
Step 2: Select Your Event
Choose the location, date, and format that best align with your schedule and business goals.
Step 3: Review Registration Details
Confirm the event agenda, speakers, registration requirements, fees, and included activities.
Step 4: Complete Registration
Follow the registration instructions provided for your selected event.
Step 5: Prepare to Participate
Consider your company's current challenges, growth opportunities, and leadership goals before attending.
Arrive ready to learn, engage with other participants, and identify practical improvements for your business.
Frequently Asked Questions
Is the Freedom Builders Experience the same as the Leadership Growth Summit?
Yes. Freedom Builders Experience is the new name for the events previously known as Leadership Growth Summits.
The program continues to focus on helping home service business owners and leaders improve profitability, strengthen leadership, and build more valuable businesses.
Is the Freedom Builders Experience part of Freedom Builders University?
Yes. The Freedom Builders Experience is presented by The New Flat Rate through Freedom Builders University.
Who should attend?
The program is designed for business owners, executives, general managers, operations leaders, service managers, sales leaders, and growth-focused leadership teams.
Is this event only for HVAC companies?
No. The Freedom Builders Experience is designed for home service businesses, including HVAC, plumbing, electrical, and related trades.
Are the events virtual or in person?
Both formats may be available. Specific delivery formats are listed with each scheduled event.
How long does the event last?
Duration varies by event. Refer to the published schedule for your selected Freedom Builders Experience.
Who leads the sessions?
Events feature leadership from The New Flat Rate and may include industry experts, guest speakers, and experienced business professionals.
Does the program focus on sales or operations?
Both. The Freedom Builders Experience explores sales performance, profitability, operational efficiency, leadership development, company culture, and long-term business growth.
Is the Freedom Builders Experience the same as FBU MasterMind?
No. Freedom Builders Experience focuses on leadership education, business insights, and practical improvement strategies.
FBU MasterMind is a more intensive, collaborative experience focused on solving specific business challenges and developing strategic action plans.
Do I need to be a TNFR member to attend?
Eligibility and registration requirements may vary by event. Review the specific event details or contact The New Flat Rate for assistance.
How much does it cost?
Registration fees vary by event. Current pricing and included activities are provided on the applicable event registration page.
Where can I find upcoming Freedom Builders Experiences?
Visit the official Freedom Builders University events page for event announcements, schedules, and registration information.
Stop Managing Every Problem. Start Building Your Freedom.
Successful business ownership should provide more than a demanding schedule and growing responsibilities.
It should create financial opportunity, personal flexibility, and the ability to make a lasting impact.
The Freedom Builders Experience helps home service business owners and leaders explore the strategies, systems, and leadership practices necessary to build stronger companies.
Through expert insights, real-world learning, and meaningful collaboration, participants can identify opportunities to increase profitability, improve efficiency, develop stronger teams, and create lasting business value.
Whether you're preparing for your next stage of growth, looking to improve operational performance, or working toward greater independence from daily business activities, the Freedom Builders Experience is designed to help you move forward.
More Profit. More Time. Greater Impact.
Join The New Flat Rate for an upcoming Freedom Builders Experience and discover how to build a business that creates freedom.